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Well Monday has rolled around again so it's off to the office to get some more work done. We didn't really take much a break over the weekend but we did manage to get away from the computers and out of the home office for a while and go for a drive.

I hope you guys had a chance to get away from your computers for a while too because, even though things are tough and we all have to work harder to survive, we still need to take time off to recharge and revitalize ourselves.

If you're new to the industry you might think that it's a crazy idea to step away from your computer even for just a few minutes but it's something you really have to do if you want to survive for very long. Steve and I still put in over 12 hours a day through the week but we make sure we spend some time doing something else whenever we can otherwise we just become stale and worn out.

If you are new to the industry then let me tell you that you've come in at a very good time. Sure businesses and opportunities are contracting. Just in the last couple of days I've heard of several big paysite owners that are cutting back on the amount of content they include in their site for members and that's going to hurt some long-established content providers. But that doesn't mean that it's a bad time for a newbie to arrive here in adult.

If you're new to this industry and you can survive the economic downturn that we're currently facing then you are really going to grow when the good times come back ... as they assuredly will. When you learn how to operate in the lean times like these and still make money then you're going to be hard to beat when the financial situation improves.

But that doesn't mean that you're not going to have to work hard right now because that's certainly not the case. Now is the time that you have to quickly learn the basics and then go on to really start earning money.

And what are the basics that you have to learn? Well there are plenty of them but just two things you need to learn right away are to forget banners as a form of marketing and ditch any ideas of filling your site full of fancy things like Javascript. The Javascript effects may look good to you but they can be deadly to your business.

While sponsors still do supply banners for affiliates to use newbies really do have to learn to market their products in other ways than just filling up all the empty spaces on a page with banners. Even in mainstream people are just not seeing banners anymore ... no matter how much they might flash or how much they might annoy you ... and here in adult it's even worse.

Here in adult we've been experiencing what's called banner blindness for years and even as far back as when Steve and I first entered adult, banners were losing their effectiveness. So learn how to get your message across without banners ... think text ... think power words and think about appealing to whatever it might be that makes your surfers horny.

If you learn how to get it right you'll make much more money from your text than you ever will from your banners.

And while you're forgetting about banners you also need to forget about all those neat little tricks that you can do with Javascript. Forget about the drop-down menus and even forget about mouse-overs. If you're new to the whole web design thing then you're probably going to end up with some rather plain looking pages if you leave all that fancy stuff out.

However it's far better to have a plain page that gets lots of traffic from the search engines than it is to have a fancy page that no one sees because there's so much Javascript in the source code that the search engines can't crawl the site.

Don't think that can't happen either. Just this morning Steve and I looked at a site for a client that had been online for months and had yet to be crawled or cached by Google and the other major search engines couldn't find their way in either.

The end result was that they had no traffic ... and their business plan was for the site to generate a lot of leads from people who had found the site via the search engines. Now the site owners know that they've wasted a lot of time, money and effort on something that's not working for them.

Think about their situation for a moment and now think what it would be like if that was your adult site that was getting no traffic and so it wasn't making any money for you. You would be devastated and, if you were a newbie, you may never recover from that situation. So keep things very simple and work in the basic HTML because you really do need to keep it simple when it comes to web design.

Actually you have to keep it simple when it comes to just about everything for your business ... and it's especially important to keep it simple during these tough times.