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As times get tougher more of our clients are putting a bigger effort into their marketing in an attempt to keep the cash flow happening and that's definitely a good thing. When times are tough the businesses that pull back, batten down the hatches and hope to weather the storm are often the ones that suffer the most while those that become even more aggressive and innovative in their marketing are the ones that have a better chance of surviving.

I can't help thinking though that we in adult could be doing a whole lot more to improve sales without becoming all that aggressive or even innovative for that matter. Hell we might even be able to increase our sales considerably without spending a heap of money and that's something that every business owner should be trying to do.

So how do we do it? What's this wonderful marketing solution that I'm trying to tease you with? Before I talk about that let's top and think for a moment about what happens when consumers ... surfers ... traffic ... call them whatever you like ... interact with our sites or our sponsors' sites.

The consumer comes in ... and let's call them consumers because that's what they are ... hit our sites, look at our content and our promotional material and then either leave or move on to our sponsor where they basically do the same thing. Although on a sponsor's site they look at the promotional material and then either sign up or leave and let's face it ... a hell of a lot more consumers leave our sponsors' sites than actually take time to sign up.

So why do they leave? What was there about the site that convinced them that it wasn't worth joining? Why were they interested enough to move from a gallery or free site over to the sponsor's sites but then either not interested enough to sign up or discouraged from signing up?

Do we know the answers to those questions? Do we even care about discovering why people don't sign up for a site that did look interesting but somehow failed to engage them enough to part with some cash?

Well that really does seem to be something that we and our sponsors aren't all that interested in finding out. Instead most of our sponsors can't get rid of unresponsive consumers fast enough; they trade them off to other sponsors where the cycle starts all over again.

But what if we could break that cycle? What if we could turn far more of those un-engaged consumers into buyers than we do at the moment? Wouldn't it making better use of our resources if we could do that?

Well I'm sure that any sponsor out there in the online adult entertainment world who could increase his sales by even five percent in today's tough economic climate would be doing cartwheels if he could. So how could a sponsor turn those un-engaged consumers into buyers?

Of course that's the million dollar question and to find the answer we've got to do something that is already being done over in mainstream but something that no one seems prepared to do here. Someone has to ask all those consumers who didn't buy what our sponsors were selling ... even though they were interested in looking ... why they chose not to buy.

That's the secret to increasing conversion ratios and increasing the bottom line and it's something that mainstream are asking their consumers. They're not afraid to ask visitors to their sites why they didn't stop and make a purchase and they're using the answers they get to fine-tune their sites to make them more appealing and more engaging and more likely to generate sales.

So why isn't that happening over here in adult? Why aren't sponsors asking those people who leave their site without making a purchase what it was that made them feel uncomfortable about joining or unwilling to join?

We don't have to run them through a 10 page questionnaire, just four simple questions should be enough to get inside the minds of those who didn't buy what our sponsors were offering but for some reason we're too afraid to ask those questions.

Of course anyone who does try something like that is going to get people who won't bother taking even a brief survey. They're going to get people who respond to the questions in inappropriate ways but they're also going to get enough sensible responses to give them some idea of why people aren't buying what they're selling.

So why aren't we asking those questions?