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Although blogs have surged in popularity recently they have actually been around in some form since the early days of the Internet. They have been called many different things from online journals to personal diaries. What has become evident is the ability of people using the Internet to get information out to a vast amount of people with relative ease.

The increasing popularity of blogs has caught the attention of adult webmasters around the world. They are being used as a sales and marketing tool much like TGP’s and TGP galleries have in the past but with a refreshing format that isn’t as stale as galleries and TGP’s. The one thing that makes the blogs more noticeable than TGP’s or galleries is the changing content that is indexed by various search engines and other sites that list blogs. With this fresh content being listed daily and sometimes up to the minute webmasters are able to get their sites noticed more easily and bring traffic to the blog. In turn the blog will typically consist of some kind of review or other information pertaining to paysites and then direct the traffic to those paysites for potential joins. Another reason for the surge in popularity of blogs is the hands-on, reality feel that the surfer gets. They feel that someone is taking the time to give them information and guide them through their foray into the porn world. There are blogs that aren’t spam laden that are quite successful because the surfer feels that someone is taking the time to interact with them rather than throw information in their faces.

With the increase in blogs there comes the risk for over-saturation of content and information. There is also an increase in competition for traffic between the adult and mainstream blogs. The mainstream blogs tend to get a lot more interaction than adult blogs do. It may be because people are just interested in seeing the content and finding out what has the sites have to offer and it may be that surfers are getting smarter and recognize that blogs are actually splogs, which is a spam blog. One recent popular tool that may end up hurting blogs is the availability of RSS feeds from sponsors with updates about content. With more and more adult webmasters utilizing blogs and becoming educated about their value with search engine listings you will find more of the webmasters using the RSS feeds. This has the potential to oversaturate the content even more than the individual posts made on blogs and cause penalties from the search engines for duplicate content.

An alarming trend for adult content blogs is the lack of availability of blog hosts. In the beginnings of the blog craze most blog hosts allowed adult content blogs to reside on their servers and utilize the blog update outlets and feeds that advertised the blogs to the Internet. These adult blogs brought a huge amount of attention to the various blog hosts and subsequently allowed the blog hosts to make money. However, now that the traffic and name recognition has built up for services like blogger.com they are disallowing the use of their service for adult blogs. The blog services may have had a legitimate reason for canceling adult blogs such as user complaints but on the surface it appears that they used the adult blogs as a tool for as long as they needed until they had sufficient traffic and then dropped them like hot potatoes. This is not a new occurrence for the adult industry but it is still disheartening when it happens. More adult blog owners are relying exclusively on their own hosting and own ability to market the sites they run and it could eventually mean a downward spiral for adult blog traffic.

The best way to operate a blog is to make it individualized. By writing posts for your blog rather than relying on content that is readily available to other webmasters, you ensure that you aren’t going to be penalized for duplicate content. You also should remember that although there are millions of Internet users not everyone is going to be interested in adult material and those that are have an abundance of sites to choose from. Blogs may have more than their 15 minutes of fame but if adult webmasters do not use them wisely they could become a useless tool in a pursuit to earn more money from sponsors.