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Like the Terminator - it's back
In case you haven't been watching the boards in the last few days 2257 has raised its ugly head once again. Affiliate marketers - otherwise known as secondary producers in the 2257 regulations - are facing the real prospect of being required to keep accurate records of all images that are used on their sites.

It's one of those crazy things that we all hoped had gone away but now it's back and May 1 could be crunch day for us. While it hasn't made a big impact on the boards that I hang out on yet it's bound to become more of a hot topic as a few more hearings occur before the May 1 deadline that the presiding judge set late last week.

Of course, as it does become more of a hot topic you will see more and more uninformed webmasters offering advice on how to avoid the changes in the 2257 regulations. There will be people who say that they'll just ignore it because it won't happen to them. There will be others who will want to tell you that the solution is to move your sites to a host in Canada or Europe. And there will be those who want to tell you that the solution is to move off-shore yourself.

Basically though, the only solution is going to be to comply with the new regulations if the Courts do uphold them. That's going to be tough for lots of people but the alternative is not something you should be prepared to gamble on. But don't accept what I say as being accurate, it's your business and your future so get some expert legal advice and then follow it.

Yes we are ... well maybe we're not but we're working on it
A well known sponsor jumped up on GFY today to announce that they were now paying the highest rates for signups in the industry. The business owner started the thread and two of his representatives were soon into it to trumpet the fact that they were taking the industry to a new level for affiliates.

The only problem was that not long after the thread started one of the sponsor's reps was admitting that, while they have increased their payouts, they're not actually the highest paying sponsor in the industry just yet. But they would like to be one day.

Oops.

You don't know who is watching
By all accounts the Phoenix Forum was a real blast but for one guy it wasn't quite as much fun as it could have been. While he was at the forum he used the wireless connection there to transfer some money to another guy's account and later he found that someone else had been watching and over two thousand dollars had been removed from his account after he had completed his transaction.

It's not the first time that people have found that wireless connections are really not as secure as they might think. At an SEO conference last year participants were warned not to use the wireless connection to transact any business that required a password because the connection was open and anyone could see what was going through that connection.

Wireless connections are so convenient, they let us stay in touch with our business wherever we are ... but they're also not as secure as we might think. In fact many of us don't ever consider that people could be monitoring those wireless connections. At the SEO conference people went right on using the connection and sending their passwords and business details over the connection even after they had been warned.

It might be a pain but sometimes we need to remember that there is a trade-off between convenience and security and if we want our personal and financial details to remain private then we have to forgo the convenience of public wireless connections.

Google heads into television
That's right, Google is about to launch into selling national television advertising time and, just as it does on the Internet, those who choose to advertise on television via Google will pay on the basis of impressions because Google's focus will be on cable television. That means it can actually tell how many people had their television on while the ad was displayed.

Just as it does with its net based pay-per-click advertising Google will be concentrating on the small end of the market ... although not necessarily the small end of the advertising market. Instead Google will be focusing on the small end of the cable networks - those that need quick and easy advertising deals and don't have the same attraction to advertisers as the top end of the market.

Might we see Google offering adult advertisers a chance to get in on television advertising? It will definitely be something to watch as it unfolds.