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The question of getting traffic to your sites and what to do with that traffic once you've got it has always been an interesting one for adult webmasters. Depending on the type of site that you're building you may either want to try and keep your traffic to yourself as long as possible ... or get rid of it as quickly as you can.

If you're running a TGP or a link list then you want to keep your traffic and send it away at the same time. If your running free sites or galleries then you want to get your traffic off to your sponsors as quickly as possible ... and you should seriously be thinking about getting your traffic to come back at some point in time too.

If you're running a paysite then you want to keep all the traffic that people send you and convert that traffic into paying members. Once you've got them as members then you want to go on retaining them.

Now I hope that all that I've said has made perfect sense because what happens next in a paysite makes no sense to me at all. Maybe you haven't been inside any paysites yet so you may not know what happens inside those sites but I've been inside hundreds of them and many of them seem to want to get rid of their members as fast as they can.

Sure they update the sites on a regular basis with great content that really might keep the members recurring and coming back for more ... but they also try to get rid of their members too. The way they do that is to advertise other paysites inside the members' area and I guess they hope to add to their income by earning commissions on sales if their members elect to join those other paysites.

Now that's fine - earning extra income is good but losing members to other paysites is not good. If you're a sponsor who is charging a figure for a membership and paying most of it to affiliates then you need those members to stay more than one month. So why try and ship them off to some other paysite?

Sure, I can understand the need to make money and keep the cash flowing but wouldn't it be better to work at making your members' area really ‘sticky' so that members didn't want to leave and didn't want to miss out on your future updates?

And to keep that cash flowing wouldn't it be better to try and sell products other than memberships in some other sponsor's paysites? Why must paysite owners be limited to only advertising other paysite memberships?

It certainly beats me why paysite owners don't look at alternative products to sell within their members' areas and here I mean products other than toys, pills and potions. While the direct selling of mainstream products might be impossible there's no reason why a paysite owner couldn't recommend or advertise a mainstream product and then filter the members who want to buy that product through a mainstream site before dropping them onto the site that actually sells the product.

Maybe there's something I'm missing here but it just seems to me that so many paysite owners are shooting themselves in the foot by not trying to sell other products to their members. If a member has joined and found that the paysite actually lives up to its promises then there's a level of trust beginning to form between the member and the paysite so why not take advantage of that trust by advertising relevant mainstream products?

When you have all those members why not try and keep them to yourself and develop your own marketplace? Getting members isn't easy so why rush to give them away to other sponsors?

And if you don't think that retaining your traffic is important then perhaps you need to think about the impending sale of weather.com. I hear figures of something like $5 billion being mentioned as the price for the site because that's a site that has a hell of a lot of traffic ... far more than it's competitors ... and it retains it's traffic too. I read somewhere that 74% of all of weather.com's traffic comes from repeat visitors.

Now maybe there's a lesson in mainstream that we here in adult need to learn because it's all those repeat visitors and the chance to market to them that makes weather.com so valuable. And if that can be valuable for a mainstream buyer then why can't a paysite that retains it's members and markets to its members have value for a buyer here in adult?