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Well that was another very interesting weekend. If you read Friday's column you would have seen that we had some plans already set out for what we hoped to achieve on the weekend and, like all good plans, they all evaporated into thin air. Instead we worked on putting together two new quotes for mainstream customers and chased up some reference books too.

Of course that meant that we had to put on hold the optimisation work we wanted to do for one of our mainstream sites. Last week I mentioned that after a recent change in the search engine results pages (SERPS) for a term we were targeting it had sunk to page nine but we expected it might come back to its original first page position even if we did nothing.

Well it seems that it is on its way back; on Saturday it was back to page two and it might even get back to page one without any input from us but I'm not sure. I think we will find some time this week to tweak it just a little.

Last week I also mentioned that we had managed to get a site indexed even before we actually linked it anywhere and we've found another one of our sites that we've been building on line that has been indexed just like the first one. Comparing the two sites and what we've actually done has given us a couple of ideas on how that mysterious indexing came to happen.

Now we've just got to see if we can replicate it a few more times. Obviously it would be nice to be able to say without fear of contradiction that we've found a great way to get sites indexed quickly. Sadly though there are so many variables when it comes to search engine optimisation that the only things you can really guarantee are those things that have worked for you over a long period of time.

As one very successful but lesser known search engine optimisation expert likes to say, it's all about testing, evaluating and re-testing again and again over a long period of time.

2257
A couple of weeks ago I mentioned that the 2257 rules and regulations were changing. At that time they were still to be announced but now they are out and all adult webmasters really do need to read through them because there are a lot of changes and they are really going to have a big impact on the industry.

It seems that now every image that we use will now require 2257 information to appear on the Net together with the image. That information includes the secondary producer's contact information - and just in case you don't remember what a secondary producer is then I should remind you that a secondary producer is basically you and me if we publish adult images on the Net.

You can find out more at freespeechcoalition.com and you will also find that you'll be encouraged to have your say during the public comment period that's running on these new regulations. You basically have until September 10 to lodge your protest so if you want to stay in this business I would suggest that you do make a written submission setting out why these regulations are just plain wrong!

Blogging Tool
For those of you who are interested in blogs as a way of promoting the products you're selling and who use a team of writers there's a new blogging tool that you may find useful. It's called Rusty Budget and you can find it at budget.rustybrick.com. The basic version is free and the payment option kicks in when you start adding extra authors - which seems a strange way of pricing anything but then my head's a little foggy this morning so I'm probably missing the point.

I'm not sure if it is available for use with adult related products but it's still worth mentioning here because so many of us also sell mainstream products via blogs.

Promo Tools
Ever since the adult online industry began there have been promo tools and the longer we stay in business the more involved the promo tools that sponsors provide become. Today I saw mention of a new promo tool from Exotic Gold. They call it a promo portal and instead of sending traffic to just one site it allows you to send traffic to something that resembles a full-page ad.

However instead of being the usual type of full-page ad this one lists a number of sites and offers surfers the chance to join them all and so it gives affiliates a chance to make even more money because every site the surfer joins adds more to the commission that the affiliate will be paid.

I'm sure it won't be long before some enterprising affiliates manage to work out how to develop there own promo portals.

And now I'm off to find a coffee so that I can unfog my head and get on with the rest of the day.