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It's another beautiful day here in Queensland and even the weather forecaster on TV last night said that it was definitely beginning to feel like spring and today sure looks like spring too. It's a shame I'm tied to the desk today because it would be a great time to get out and enjoy the sun.

Sadly though I am tied to the desk ... there's plenty of client work to keep me busy and I want to spend a little time today working on some mobile marketing research that Steve and I have going at the moment. So how is your research going? What new things are you discovering that will help you get better placement for your websites in Google?

You are doing some aren't you? Surely you're not just relying on what others might tell you? And you're not taking what you read on some of the search engine boards out there as the absolute truth are you?

As I've said before, that's exactly what lots of adult webmasters do when it comes to finding out what is important for good search engine placement. They rely on the findings of others and they rely on what others say without ever questioning what is being said.

If you're one of those who rely on what others might say then you really are putting yourself in a situation where you could end up wasting a lot of effort on advice that's based on nothing more than a wild guess. Even if the person who is giving you that advice has tested it for themselves you really should do some testing of your own before you stake your future on it.

The most important block
So what should you be looking at? Well Microsoft was granted a patent a couple of months ago for a 'method and system for calculating importance of a block within a display page' ... so is one part of a page more important than another? Are links found in one part of a web page more important than links found in another? Is all the text in the body of a web page seen as equally important or is the text in some parts of a web page seen as more important than the text in other parts of a web page?

Of course some people may think that they already know the answer to that question but has the answer been changed by this new patent?

Title tags
So you know that the title tag on a web page is important if you're really trying to get good search engine placement but does it really matter how we place the text in those title tags or is it ok to just throw a bunch of keywords into that tag and the search engines will swoon over the site?

There are some in mainstream who are involved in local search who now suggest that careful choice of words and phrases ... and just where they appear in the title tags is becoming much more important. So is that beginning to be important in adult too?

Singular and plural ... are they the same?
When was the last time you did a search in the major search engines for a query and had a look to see if you got the same results for singular and plural search terms?

If you haven't thought of doing that before then give it a try, you might be surprised at what you find. Sometimes you will find similar results for both singular and plural terms but at other times you'll find that the results are quite different.

According to one patent filed by Yahoo as little as 25% of searches would 'benefit' from providing plural or non-plural results but what does that do for us and do we really need to be aiming to get our sites to appear for both the plural and singular versions of important keyword phrases?

Those are just three of the things that we should be thinking about right now as we aim to get some good search engine placements for our sites and pages. There are certainly plenty more things that we should be looking at and it's never going to be any different.

The Net and the way search engines interact with our sites ... and the way people and search engines are interacting ... are constantly changing and adult webmasters need to keep up with that change. Yes, it does take time but then if you want to make money here you have to be prepared to invest your time in some research.