Some Things to Think About

Posted On: 2008-09-18

Here it is Thursday morning again and already I can say that this has been a crazy week ... and I spent most of Monday out of contact with just about everyone. Tuesday more than made up for it though with customers coming through the door and arriving by phone and email too.

Wednesday wasn't much better so perhaps today and tomorrow may give me a chance to wind down for the weekend. I can but hope.

Marketing
So what three internet marketing tactics are you going to be mostly targeting over the next six months? That was a question that was asked of a whole bunch of mainstream people on one well known search engine marketer's blog yesterday and the answers were rather interesting.

The most popular option was good old search engine optimization, the next was blogging, then pay per click, social networking, email marketing and a bit further down was free content. In mainstream giving something away for free ranked one place below what they describe as microblogging - that's things like Twitter, Jaiku, Plurk etc.

It's interesting to see that mainstream doesn't believe in giving much away for free as a marketing tactic ... not like adult where we give just about everything away for free in an effort to get people to buy our whatever we might have left.

Of course trying those options that the mainstream guys want to focus on isn't as easy as throwing up some galleries and free sites now is it? I mean, if you want to try and make money from search engine optimization you're really going to have to work at it and there are people already out there that dominate most good adult search terms.

Blogging is always an option but then again that's going to involve a lot of work and I'm not sure that anyone in adult has quite achieved the success that some mainstream bloggers have. There doesn't seem to be an adult equivalent of Techcrunch or Valleywag now does there?

And I wonder why there isn't something like that around in adult. It's not that adult doesn't lend itself to some well-branded sites, we've got The Hun in TGP for example so why aren't we seeing something like that in the adult blogging sphere?

Another area that some mainstream marketers were going to target was Youtube and other mainstream video sites. Now before you start trying to tell me that Youtube is definitely not for the adult market I've got to tell you that, while doing some research on Youtube the other day, I came across some Twistys' video ... put there by Twistys.

It wasn't hardcore in any way but there it was marketing Twistys to Youtube users. Can think of a way you can use something like Youtube to market your products?

Internet Anonymity
One of the things that I'm a bit uncomfortable with these days is the fact that people can hide their true identity online ... or at least they think they can. Back in the days when I was running my own site I didn't quite feel the same way even though I wasn't quite as anonymous as some Internet amateurs.

Back then it was good to be able to hide your true identity but these days I'm seeing the flip side to that coin as we deal with a rather unpleasant troll who thinks that they're totally anonymous. Of course they aren't because IP addresses are often traceable and all it takes is a subpoena addressed to their ISP when you really want to find out who they are.

But most people don't understand how easy that is and so they think that they can say and do whatever they like and no one will ever find out who they are. However, that may be about to change because it seems that a United Nations agency is in the process of drafting some technical standards ... proposed by none other than the Chinese government ... that may well make Internet anonymity a thing of the past.

Now just think what that will do to adult webmaster boards. Perhaps those pointless flamings that appear from time to time will become a thing of the past when all it will take is a few key strokes to easily obtain the true identity of the person who is attacking you ... and possibly even defaming you.

And then of course we might even be able to find the true identity of all those spammers out there who seem to be becoming more and more desperate as the economic times get harder.

So there are some things for you to think about. I'm off to see if I really can slip into wind-down mode two days before the weekend.