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Monday is back with us and for me it's the start of an interesting week ... sadly it's not going to be interesting in a good kind of way ... at least not at the start. However I'm sure that come next Friday I'll be able to look back and see that we were able to turn some serious negatives into positives.

That's just the way I am ... I don't let negatives drag me down and you shouldn't let that happen to you either. If you're the type of person who lets every setback slow you down then you're just not going to survive in this business because, no matter how meticulous you might be about planning , there's always something that can ... and will go wrong.

So you learn from the things that go wrong ... you use them to grow and get stronger ... otherwise you're you and your business will collapse.

Last week I spent some time working with a new client. This client has a website that was built by people who tout for business as web designers in a neighboring town and the client had gone back to them to have a WordPress blog added to the site.

That wasn't a problem for these designers, they knew how to upload WordPress to the site but they didn't have a clue how to set it up or add the functionality that the client wanted. So they basically told the client to find someone who could do it ... get some instructions on what needed to be done and then client could teach the web designers how to do it in future.

Yes that's the standard of some mainstream web designers who are out there. While I was getting the WordPress installation to work the way the client wanted it to work I also took a look at their website and shuddered. At first glance the site looked quite appealing until you started reading the text and then it got boring very quickly.

You see, the text on the index page seemed to ramble on forever. There was nothing very engaging at the top of the page and if you did hang around to read all of the close-spaced paragraphs you had to scroll at least twice to get to the bottom of the page. I had to wonder just how many people even bothered to scroll once.

And then I remembered that not all that long ago I talked about the importance of text on your websites here on Rated Hot. Over a couple of columns earlier this year I talked about how important text was to grab the attention of surfers who were in a mad rush to find the free porn.

I talked about the importance of text to set the mood ... fire up those porn surfers' fantasies and encourage them to put themselves in the scene and when they wanted to go even further into those fantasies to head over to your sponsor.

After looking at this client's site I began to wonder just how many people took the advice I gave in those columns and went overboard with the text in the same way that these mainstream web designers had used too much text. Did the text that some people used after reading my columns do more harm than good to their prospects of engaging the surfers and turning them into buyers rather than freeloaders?

Instead of turning the index page of the mainstream site that I was looking at into a marathon of scrolling and reading what the designers should have done was to identify the main points they wanted people to see and reduce much of that turgid text to bulleted points.

Instead of expecting potential buyers to read a gazillion boring words the designers should have been hitting them with short ... relevant ... points. They should have quickly established a need in the minds of the people who were visiting the site and then gave them the solution to that need ... a solution that their client was selling.

And that's the way it needs to be with the text that you should use on your porn sites. Engage the surfers by giving them ways to get deeper into their fantasies ... quietly point out that their fantasies may come to an end unless they find more to feed those fantasies ... and then direct them to your sponsors where they can get all the hardcore action they need to keep those fantasies going.

While I'm not sure that I would used bulleted points to do all that I would certainly keep each sentence short and engaging. That's not easy to do but the more you review what you've written and practice writing short crisp sentences that focus on a surfer's fantasies the easier it becomes.

Don't be afraid to use bigger font sizes either. If you want your text to stand out then make it easy to read and make sure that the line-spacing is a little larger than what your surfers might normally encounter on mainstream sites.

And above all, cut out all the rubbish ... the words that do nothing but fill up empty space. I'm sure that if the designers of the mainstream site I was looking at last week had done that it would have all fitted in about half the space they had used.

So don't be afraid to use text on your porn sites to draw surfers in and encourage them to buy what you're selling. Just remember that when it comes to text that engages and sells less is sometimes more.