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Hands up all those who thought that the New York Times was crazy for putting their daily news behind a paywall? Hands up all those who didn't like the idea that the New York Times was putting their daily news behind a pay wall?

Yes that's what I thought too. I thought that it was the craziest idea I had ever heard off ... fancy a newspaper putting the news and commentary behind a pay wall. And just like most of you I didn't like the idea of paying for the news either ... it's just not right ... it's just ...

Actually it's just what we need. We need someone ... someone big ... to take the lead and start educating people to understand that everything on the Web is not free. We need people to understand that if they want quality content then they're going to have to pay for it.

Sure the rates that the New York Times wants to charge people is crazy ... from what I hear it's more than the cost of having a hard copy delivered to your home each day ... but apart from the price point we should all be cheering the New York Times on and praying that they succeed.

You see once some online business that has some clout sets a precedent and starts charging for their content then others will start to do the same thing and that is going to benefit all of us. Yes ... even when we have to dig in our pockets and pay for online content there will be a benefit for us.

It only takes one instance of having to pay for something that is important for the light bulb to begin to come on in the minds of consumers. Sure it may take a while ... it may take a long while ... for that light bulb to really light up but once people begin to pay for content that they simply MUST see then they will begin to accept that there's lots of stuff on the Web that they're going to have to pay for.

Now that those people out there who always thought that everything on the Web was free are beginning to learn that it's not, it's up to us to join the push to encourage people to pay for what they want to see.

Yes, we need to stop giving everything away for free and we need to start making people understand that if they want to see the good stuff ... if they want to see the hardcore fucking and the money shots then they're going to have to pay for it because we're not going to give it away any more.

Does that sound crazy? I bet it does but if we want to go on making money here then we've got to stop giving our good stuff away for free. Sure, we may lose a lot of traffic if we stop giving away hardcore content for free because there will always be some fool who is prepared to give it away ... but most of the traffic we would lose are those who will never buy anything anyway.

Sure, if we cut out all the money shots and a lot of the hardcore action we may have trouble getting our free sites and galleries listed on some link lists and TGPs because the people who own those sites want to make to make money off our backs but eventually ... as more and more people understand that the good stuff on the Web isn't free anymore ... we'll start making real money.

So do I really think that everyone involved in adult online marketing is going to stop giving away the good stuff for free?

Of course not! We as an industry have never learned from our mistakes so why should we learn from the examples of those mainstream companies who are now charging for access to content?

No ... instead of cheering on and encouraging those who do want to cut out all the free stuff ... we're going to go on white-anting ourselves and our competitors and show everything for free and still expect people to part with their cash and buy a membership to see more of what we've just given away.

Instead of joining in the push to cut out access to free content we're going to prove to the world that we are the dumbest marketers on the planet and we're never going to learn from our mistakes.

Oh how I wish that wasn't true ... but sadly it is and we'll still be giving everything away for free ... and complaining about poor sales ... long after most Web users have become accustomed to paying for what they want to see.