Two No-Brainers
Posted On: 2009-07-20
This is going to be one hell of an interesting day. As Steve just pointed out, I've got six jobs that I need to get done by 10am, each one of them will take at least an hour and right now it's 6.30am.
Can I do it? Well it would be easy enough just to admit right now that I'm not going to make those deadlines but there are times when I just can't admit defeat and this is one of them. I really do pride myself on being fairly good at managing my time but occasionally something comes in from left field and yesterday was one of those times and screwed up all my plans ... but I'm not going to let it beat me.
No-brainer #1
If you're new to the industry that's the level of determination you're going to need to succeed. What you've embarked upon by deciding to try and make money here may look very easy but the fact is that you've started on a journey that is going to prove to be far harder than you ever imagined. You can succeed ... you can achieve your goals ... but only if you're determined to overcome obstacles that at times will seem way too hard to beat.
And right there is the secret to success in this ... or any other business for that matter ... don't every give up. Keep on moving ahead and just don't give up. If you want to succeed here you must set your goals and keep on working to achieve them.
Succeeding in any industry is never easy ... despite what some people might tell you ... so don't give up when things get tough.
No-brainer #2
Over the weekend Steve was working on a landing page for a mainstream client's pay-per-click (PPC) program. Around this neck of the woods the PPC 'experts' all seem to want to send their clients' paid traffic to the front page of the client's website instead of taking the time and making the effort to produce a dedicated landing page for each PPC ad.
Basically that's either sheer laziness or a complete lack of understanding on the part of those 'experts' because you really want to make every click from an Adwords ad count ... especially when the clients are paying a dollar or more per click and times are tough. When you send those clicks direct to the front page of a client's website you're going to be burning a lot of bucks for very little return.
Why is that? Well if you send 100 clicks to the front page of a website less than 25 of every hundred are going to get to the signup page. Each time a surfer has to click to move forward there's a very good chance that instead of moving forward they're going to get distracted by something else or leave the site entirely. So sending people direct from an Adwords ad direct to the front page of a website is a bit like cold-calling ... you've got to work very hard to sell the client and try and keep them on the site while you do it.
That's why the cluey people use landing pages. Instead of sending surfers from the PPC ad to the front page of a website you send them to a landing page ... one that gives them all the information they need as well as warming them a little with images etc. just to get them even more ready to reach for the plastic ... and then shoots them straight off to the signup page.
It's a no-brainer really yet so many 'experts' display their lack of brains again and again. The landing page qualifies the surfer and gives them just one link to follow so you don't lose them on a multi-page website.
Even if you're not doing Adwords for your adult marketing there is still no reason why you can't be using the equivalent of a landing page. In fact there's no reason why you can't build a whole marketing strategy on what many in the adult industry used to call 'one page wonders'.
If you're promoting several sponsors in the same niche then you can build a single page for each sponsor. If those sponsors feature well-known and very popular models then you can build a page for each model. Spice them up with some great text ... a few images ... optimize them for the search engines and add a link direct to the sponsor's join page if they will let you. Then link to them from your traffic pumps in the way that Google links to landing pages from its search pages.
And of course it's a no-brainer to link direct to your sponsor's join page with whatever you do if the sponsor gives you that option.
And that's it for me today - only five things left to do!