What Works at this Time of Year
Posted On: 2010-12-16
Ok so it's Thursday and there's just a little over a week to go till Christmas so what are you working on right now? If you don't control your own traffic pumps then it's probably too late to try and hook into the Santa Claus theme with any of your sites or galleries and I'm not sure that doing the Santa porn thing ever really worked anyway.
I know that years back quite a few adult marketers would build special sites for this festive season that featured naughty Santas and sexy babes but I often wondered if those sites were all that effective. Sure they might have got quite a few hits but how well did they really convert?
And then there's the question of whether or not you're really targeting the right audience at this time of year. Right now it's a very busy time for people with families and large circles of friends and the amount of time those people spend in front of a computer is limited.
Those people are too busy doing family things and visiting friends to spend a lot of time in front of the computer looking at porn ... but there are people who do have a lot of time to spend in front of their computers at this time of year. There are all those lonely people out there ... those people who don't have families and lots of friends to have fun with.
There are plenty of people out there whose only friend is their computer and sadly they form the majority of surfers that you will see them in your stats on Christmas Day and during the time leading up to Christmas. Instead of having a great time this festive season the only fun they will have will come from what they find on their computer and being reminded by your Santa-themed sites that they're missing out on Christmas won't make them buy what you're selling.
So if you have your own traffic pumps then it's still not too late to be building sites for Christmas ... but not Christmas-themed sites ... at least not the Christmas-themed sites that many of us think of. Now is the time to be building sites that will appeal to all those lonely people who are going to be looking some entertainment on Christmas Day.
Those people are going to be looking for sites that allow them to connect with people. Those people don't want to be lonely ... they want to find others to talk to and meet and have fun with so that they never have to face a lonely Christmas again. So that's what you need to be offering them at this time of year.
Obviously there are the adult dating sites that you could promote on the free sites and galleries that you're building right now but there are also sponsors out there that offer something a little different that might appeal to lonely people. There are niche sites out there that give members the chance to talk, support one another and perhaps even hook up. Check out some of the more specialized bisexual sites and fetish sites and you'll find what I'm talking about.
When you find those sponsors then take some time to craft the text that you're going to use on those sites. Don't just try to make a sale by hitting your surfers with a lot of marketing hype. Talk to them ... talk with them ... about being lonely and what it's like to be spending this special time alone. Encourage them to head over to your sponsor's site to find people that they can share with rather than demanding that they go to your sponsor's site.
Tell a story of how lonely people can find friendship and more at your sponsor's site ... but just don't lie to them. They might be desperate and dateless but they're not fools ... most of them will spot lies and hype and they won't put money in your pocket. But if you show them that you understand their situation and you offer them something genuine then they will respond because they need what you're selling.
Now that type of marketing where you're basically empathizing with your surfers may not be what you're used to. You may even find it hard to make the change to that form of marketing but if you want to make money at this time of year it may well be that you need to adapt your selling techniques to something more persuasive than direct.
You may even find that you make more money with persuasion marketing at any time of the year than you're making by trying to ram your marketing message down the throats of everyone who visits your sites.