What's Your Value?
Posted On: 2016-07-18
So, what were you being paid in your old job ... you know, the one you did before you became a full-time adult webmaster?
You almost certainly were being paid far less than you thought that you were worth and you undoubtedly wanted to be paid more but was the work you were doing really worth more?
Every one of us ... unless you're a politician and can set your own salary ... is paid for the value of the work we do. Somebody who has worked in the same job, doing the same thing day after day, year after year, is not worth much more than somebody who has been in the same job for just one year.
The 20-year veteran is bringing no more value to his employer than the guy who has been there for one year. If the guy who has been in the job for 20 years is producing blue widgets are his blue widgets more valuable than blue widgets produced by someone who has been there for a much shorter time?
Of course not; each person in that scenario is producing items of the same value so there is no reason for there to be any difference in the pay person earns. If one of them wants to earn more he either has to produce more or produce something of greater value.
And that's the way it is in any business ... even this one. If you want to earn more you either have to produce more or produce something that is of greater value for the people who might want to buy whatever you're selling.
For us, here in this industry, there is often the chance to produce more. We can build more galleries and free sites and make sure that they reach more people and that will inevitably help us to earn more because, with more products and more exposure comes the chance of more sales.
To some extent our business is more scalable but we have limits. We can work smarter and harder and produce more of the same but sooner or later we reach a point where we have reached the limits of scalability ... so what do we do then?
If you follow what more and more "experts" are teaching over in mainstream you will start looking at ways of adding more value ... but how do people on the bottom rungs of this industry's ladder add more value?
If you were in mainstream and selling a service or product all you have to do is add more bells and whistles that might add value without adding too much cost but what can affiliate marketers here in adult do to add value?
That's an interesting question and it is made even more interesting by the fact that our market has some serious trust issues with us. In mainstream potential customers may be wary of any offer but the people who make them are not anonymous and many of them do have some serious credibility thanks to testimonials and lots of other experts talking about them
Here we're anonymous and any press we get is rarely good so what can we do to encourage sales by adding value? It's an interesting question and one that you should be thinking about even though there seem to be some insurmountable problems.
The Ask method
Engaging your surfers is not something that we try and do here in adult. The idea has always been to attract potential signups and then got them off to our sponsor as quickly as we could and there is not much room in that for getting to know your potential customers but maybe it's time we started to change that.
Maybe it's time we got to know the people who hit our marketing websites just a little better because that can help us know how to market to them more effectively.
The Ask method seems to be fairly hot over in mainstream at the moment and, if you do a search for "ask method" you will find the site that is promoting this way of getting some useful information from your surfers.
Of course, because of the nature of the industry we are in many of the answers we might get if we use this method will be garbage but, sprinkled in amongst the rubbish, you just might get some very useful information.
Let's face it, anything that might help know more about the people we're trying to sell to has got to be good for business.