Why Are You Here?
Posted On: 2016-04-15
YES!!! It is Friday and I am so looking forward to getting out of the office and doing something different on the weekend.
Of course, like most adult webmasters, I will still be working on making money over the weekend but it will be different. I won't be stuck behind a desk, I will be out in the sunshine and fresh air and I will be pushing the boundaries of my knowledge and learning new things.
What will I be doing? I've got a new camera with lots of new features and I will be out there in the great outdoors learning how to use all those new features as we ramp up some of our local websites and add video on those websites and on Facebook too.
The new live video feature on Facebook is just too good to ignore ... and that's not just for mainstream websites. Even if you are in adult there are ways you can leverage Facebook for your websites. All you have to do is stop telling yourself that Facebook is closed to your business and start thinking of ways you can make it work for you.
Another way to use video
And while you're thinking about live video for Facebook why not stop for a moment and think about using something similar to live video for your sales sites too?
I've done hardcore videos and they are fun but that's not quite what I was thinking about here. Why not think about wrapping some video introductions and chatter around the video clips that you use to promote your sponsors?
Of course you can use banners and text around those video clips but why not add in something a little more personal? Why not add in your own recommendations and calls to action as well? If you need some help on what to do and how to do it all you have to do is go to some of the shopping channels on TV ... there's plenty of good and bad examples of what to do right there.
And before we leave the idea of video, don't think that you're limited to just using the video clips provided by your sponsors. There are ways to turn still photos into video clips too so why not use those as well?
Get out and do something different
Before I leave the video and weekend thing let me urge you again to get out and enjoy some reality. You may feel guilty about taking time off and stepping away from your computer but it will be good for you!
It will be good for your health and it will be good for your marketing too. If you can't overcome the guilt then tell yourself that you're going out to see how other businesses market their products ... you're going out to learn from them.
And you can ... all you have to do is start looking around at things other than the cute asses on the sexy babes who are also going to be out enjoying the weekend. There are plenty of good and bad marketing examples everywhere you look and you will see them and learn from them ... if only you take the time to get out of your cave.
Why are you here?
One of the very real problems that pops up for anyone who stays shut in their work cave day after day is the loss of vision. I'm not talking about our eyesight here; I'm talking about the vision we had when we started in this business.
We get so focused on what we are doing right now to make money that we forget why we came here in the first place. When we forget why we came here we lose sight of our goals and then we begin to wander around like lost sheep. We may continue to work but we don't get anywhere because we become lost and our income levels begin to fade.
So why are you here? Are you still focused on your goals or are you beginning to wander aimlessly? Are you spending lots of time working but achieving very little?
If that's beginning to resonate with you then it's time to get back on track and doing that is not as hard as you might think. All you have to do is to take a pen and a sheet of paper and write down why you are here.
You may be here to make $100k a year. You may be here because you to prove something to your family or friends. You may be here because you want a better lifestyle than you had before.
There are lots of reasons that bring people to this industry so be honest with yourself and write down why you are here. Your reason for being here is also your goal so, once you have it written down, write down three ways you are going to achieve your goal.
Now pin that up somewhere you can see it every day. Every time you see it you will be reminded of why you are here and what you have to achieve to stay here and you won't lose your sense of direction again.
Now I'm off to get a few more wins on Friday's board so that I can really enjoy my weekend. I hope you have a good one too.